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The E-myth - Entrepreneur Technical

You've probably read (or at least heard of) The E-myth Revisited by Michael Gerber.

The Entrepreneurial Myth

The E-Myth is the myth of the entrepreneur. It runs deep in this country and rings of the heroic. Picture the typical entrepreneur and Herculean pictures come to mind: a man or woman standing alone, wind-blown against the elements, bravely defying insurmountable odds, climbing sheer faces of treacherous rock--all to realize the dream of creating a business of one's own.

The E-Myth Principle focused on teaching skilled people — technicians — how to think strategically and work on their businesses rather than in them. These days, there is no need to distinguish between technicians and entrepreneurs, because anyone can learn to think and act like an entrepreneur with a bit of self-education.

Back in 1985, Michael E. Gerber wrote a book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. The E-Myth (“Entrepreneurial Myth”) discussed in the book is the commonly held belief that most businesses are started by ambitious entrepreneurs.

To understand the E-Myth, let's take a closer look at the person who goes into business. Not after he goes into business, but before. For that matter, where were you before you started your business?
And, if you're thinking about going into business, where are you now?

Well, if you're like most of the people I've known, you were working for somebody else.

What were you doing?

Probably technical work, like almost everybody who goes into business.

In the throes of your Entrepreneurial Seizure, you fell victim to the most disastrous assumption anyone can make about going into business. It is an assumption made by all technicians who go into business for themselves, one that charts the course of a business--from Grand Opening to Liquidation--the moment it is made.

That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.

And the reason it's fatal is that it just isn't true.
In fact, it's the root cause of most small business failures!
The technical work of a business and a business that does that technical work are two totally different things!

Don’t sell yourself or your business short by viewing entrepreneurship through blinders that are a quarter century old. Instead, take those blinders off and open your eyes and your mind to the resources, education, tools, communities, and networking that entrepreneurs from 25 years ago could not have even imagined.

The great idea in this book is "Work ON your business, not IN it".
Just read this book, Gerber absolutely right, you should be...!

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